Task:
The Soul Star Festival launch brought together a holistic and spiritual celebration packaged in a fun, entertaining and super cool experience held at Laurens Hall in North Melbourne on Thursday 24 November, 2016.
The Soul Star Festival founders secured three guest speakers including international YouTube sensation, emotional healing coach and comedian, JP Sears, internationally recognised meditation teacher and co-founder of the meditation app ‘1Giant Mind’, Jonni Pollard and Australia’s most well-known nutritionist, author, TV personality, yoga teacher and crystal lover, Lola Berry.
Soul Star served up holistic spirituality the way it was always meant to be, with humour, beauty and fun. The event consisted of famous mentors, healing sessions, healthy food trucks, holistic market stalls, holistic lifestyle products, healing sessions, psychic readings, massages, Kinesiology & Reflexology.
Action:
Co-founders Briony Goldsmith and Lauren Watson had engaged the services of HRPR to curate a VIP guest list, manage photography at the event as well as create a Public Relations campaign for the Soul Star Festival. HRPR worked on story lines for the guest speakers as well as profiling the co-founders and some of the popular vendors.
Result:
HRPR hosted the VIP guests as well as managed the photography on the night to ensure the right imagery was captured for social pages.
The successful publicity campaign included The Weekly Review throughout Victoria, Broadsheet, Weekend Notes, The Australia Times, Femail.com.au, Stellar Magazine, Your Life Naturally, Joy 94.9 FM and Australian Natural Health.
http://brettgoldsmith.com.au/ 
Photography by Brett Goldsmith