HRPR was asked to execute a Public Relations campaign and raise awareness to a sold out annual Fight Cancer Foundation’s Red Ball Melbourne charity gala at Crown Melbourne on Saturday 16th September, 2017. The key message was that funds raised through Fight Cancer Foundation’s Red Ball Melbourne helps people living with cancer and their families. The event was hosted by Shane Jacobson and was an extravaganza produced by Trumpet Events.
HRPR curated an A-List guest list for the event, managed the red carpet including photography management throughout the event and generating hype about the charity through a PR campaign.
Working with patrons Deborra-lee Furness and Hugh Jackman, HRPR hosted two tables of celebrities, media personalities, key journalists and VIP guests who were invited by HRPR. During the campaign, we gained editorial exposure in multiple print, online and TV platforms including: Ten Eyewitness News, Studio 10, Channel Nine’s Today Show, Sunday Herald Sun, Herald Sun, Fox FM, 3AW, Leader Newspapers, Daily Mail
HRPR was invited to work on the Red Ball Melbourne PR and event campaign in September 2019.
Photography by Fiona Hamilton