Susan Alberti AC Medical Research Foundation Signature Ball

The Event Management Group engaged HRPR’s services for the Susan Alberti Research Foundation Signature Ball in August 2014 and also the 30th Anniversary Ball featuring Tina Arena at Crown Melbourne on Saturday 22nd August, 2015.

Susan Alberti AC is one of Australia’s pre-eminent philanthropists, having donated millions of dollars to medical research and other charitable causes over many years. The Susan Alberti Medical Research Foundation (SAMRF) is chaired by Susan Alberti AC and supported by a Board of Directors who bring together a range of finance and business skills to support the work of the Foundation. The Foundation is assisted by an enthusiastic band of volunteers and supporters who are committed to furthering medical research in Australia.

SAMRF is dedicated to raising money for medical research, through a series of annual fundraising events and in 2015 an historic milestone was reached with the 30th Susan Alberti Medical Research Foundation (SAMRF) Signature Ball was hosted by Craig Willis and included the Australian Ballet, musical director Chong Lim and his orchestra and a breathtaking feature performance by Tina Arena.


HRPR was asked to execute a Public Relations campaign and raise awareness for SAMRF, Susan Alberti and the 30th Anniversary Signature Ball. HRPR also invited media to the Gala and managed the red carpet as well as phot shoots across a few titles. The event was an extravaganza produced by The Event Management Group.


HRPR managed the media guest list for the Gala, managed the red-carpet including photography management throughout the event and generating hype about the charity through a strong PR campaign.


HRPR worked with Susan Alberti AC to produce great stories for media, hosted a media table and managed the media wall & red carpet for social pages. During the campaign, HRPR gained editorial exposure in multiple print, online and TV platforms including: The Age, Sunday Herald Sun, Herald Sun, Leader Newspapers, Daily Mail, On The List Melbourne, Mornington Peninsula Magazine, Toorak Times, The Weekly Review, Australian Financial Review, Who Magazine, The Weekend Australian, Yours Magazine, 3AW, ABC 774, Joy 94.9 FM, Triple M, Light FM & Smooth FM.

Photography by Jim Lee

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