HRPR has been working with Hachem Management Group for over 10 years, assisting with celebrity guest lists, media wall and red carpet management as well as publicity campaigns for each event. Poker with the Stars 2016 event management was produced by Trumpet Events and was held at Melbourne Town Hall on Monday 12th December.
The event was hosted by Sam Kekovitch and included a line-up of stellar celebrity players including Shane Warne, Pettifleur Berenger, Joe Hachem, Brendan Fevola, Danny Frawley, Billy Brownless, Wayne Carey, Anthony Koutoufidis, Sam Burgess, Andrew Johns, William Mason, Campbell Brown, Robert Diperdomenico and Trevor Marmalade. It was a night of entertainment whilst raising money for the Australian Childhood Foundation where all children are safe from the trauma of abuse, violence and neglect.
Task:
HRPR assisted the Hachem Management Group by curating a celebrity guest list, a publicity campaign as well as managing the photography and red carpet management at the event.
Action:
Execute short-lead media outreach program, along with inviting local media and celebrities and manage RSVPs, along with event and red carpet management.
Result:
HRPR hosted approximately 50 VIP guests, including media personalities and celebrities, along with key journalists who were in attendance from the Herald Sun, The Daily Mail, Nova FM, Channel 9 News and more.
During this short lead project, $300,000 dollars-worth of editorial was achieved such as Herald Sun Confidential, Sunday Herald Sun, Daily Mail, The Plus Ones, Poker Media.
MELBOURNE, AUSTRALIA – DECEMBER 12: Tony and Joe Hachem arrive ahead of Poker With the Stars on December 12, 2016 in Melbourne, Australia. (Photo by Sam Tabone/WireImage) *** Local Caption *** Tony Hachem; Joe Hachem 
MELBOURNE, AUSTRALIA – DECEMBER 12: Ange Christou, Sam Greco and Anthony Koutofides arrive ahead of Poker With the Stars on December 12, 2016 in Melbourne, Australia. (Photo by Sam Tabone/WireImage) *** Local Caption *** Ange Christou; Sam Greco; Anthony Koutofides 
MELBOURNE, AUSTRALIA – DECEMBER 12: Samantha Downie arrives ahead of Poker With the Stars on December 12, 2016 in Melbourne, Australia. (Photo by Sam Tabone/WireImage) *** Local Caption *** Samantha Downie 
MELBOURNE, AUSTRALIA – DECEMBER 12: Billy brownless and Shane Warne arrives ahead of Poker With the Stars on December 12, 2016 in Melbourne, Australia. (Photo by Sam Tabone/WireImage) *** Local Caption *** Billy brownless; Shane Warne 
MELBOURNE, AUSTRALIA – DECEMBER 12: Tony hachem and Susie Mclean arrives ahead of Poker With the Stars on December 12, 2016 in Melbourne, Australia. (Photo by Sam Tabone/WireImage) *** Local Caption *** Tony Hachem; Susie Mclean 
MELBOURNE, AUSTRALIA – DECEMBER 12: Justin and Chantelle O’Neill arrive ahead of Poker With the Stars on December 12, 2016 in Melbourne, Australia. (Photo by Sam Tabone/WireImage) *** Local Caption *** Justin; Chantelle O’Neill 
MELBOURNE, AUSTRALIA – DECEMBER 12: Campbell Brown and John Steffenson arrive ahead of Poker With the Stars on December 12, 2016 in Melbourne, Australia. (Photo by Sam Tabone/WireImage) *** Local Caption *** Campbell Brown; John Steffenson 
MELBOURNE, AUSTRALIA – DECEMBER 12: Pettifleur Berringer arrives ahead of Poker With the Stars on December 12, 2016 in Melbourne, Australia. (Photo by Sam Tabone/WireImage) *** Local Caption *** Pettifleur Berringer 
MELBOURNE, AUSTRALIA – DECEMBER 12: Robert Dipierdomenico arrives ahead of Poker With the Stars on December 12, 2016 in Melbourne, Australia. (Photo by Sam Tabone/WireImage) *** Local Caption *** Robert Dipierdomenico
Photography by Jim Lee