HRPR was asked to execute a Public Relations campaign for Fashion Aid 2017 and raise awareness for the selected charity, the Leukaemia Foundation and their ‘Building of Hope’ at Crown Melbourne on Saturday 9th September, 2017. The event was a spectacular extravaganza hosted by Dave Hughes and produced by Trumpet Events. We celebrated Fashion Aid’s 10th Anniversary by signing an exclusive partnership with luxury boutique department store Harrolds.
Task:
HRPR compiled a Public Relations campaign to raise awareness for the 10th Annual Fashion + Aid Charity Gala Ball and achieve editorial placements for some of the participating designers and entertainers and especially the charity of choice, Leukaemia Foundation and their ‘Building of Hope’.
Action:
HRPR curated a guest list which included celebrities, media and influencers, managed the red carpet and media wall, photographers and media accreditation and executed a media campaign, which included securing photo opportunities with outlets such as the Herald Sun and Sunday Herald Sun. HRPR secured some sponsorships for the silent auction as well as managed all media interviews and Q&As with the designers involved in the Gala.
Result:
In total, 91 print, online and radio and TV editorial hits were attained over three months such as 3AW, Joy 94.9FM, Southern FM, Herald Sun, Sunday Herald Sun, Fashion Weekly, The Plus Ones, Couturing, The Adelaidian, Travel & Lifestyle & The Australian Times Magazine.
Photography by Carly Ravenhall
HRPR worked on the Fashion Aid Gala events and launches from 2015 – 2018. In 2017, HRPR was engaged to produce the Fashion Aid Launch event, we worked on the Melbourne Fashion Aid Gala Ball, Sydney Fashion Aid Gala Ball and Twilight Polo.