Task:
To launch Windsor’s newest establishment showcasing authentic Italian cuisine, Eat’aliano on Monday 23rd May, 2016.
Action:
HRPR was asked to produce and execute two events, a VIP and media launch event, along with a separate influencer dinner event to generate hype and activity around the venue. HRPR managed the VIP guest list, photography and public relations campaign.
Result:
HRPR hosted over 250 guests across the two events, from local celebrities to food and media personalities and celebrity chefs.
The successful influencer dinner included writers from A Chronicle of Gastronomy, Eat and Be Merry, Table to Paper, Where Magazine, The Australian Times Gourmet, The Plate Project, Daily Addict / Broadsheet, The Urban List, The Modern Connoisseur, The Ideas Library, JP & Melbs, Gastronomical Ramblings, Melbourne Girl, Forksake and I Eat Melbourne Since launching, Eat’aliano by Pino has experienced continued success and achieved further media exposure and a large increase in table bookings.
Photography by APL Photography & Sam Tabone