Task:
HRPR were asked to help support Canon Australia and Ogilvy PR with the launch of their collaboration with Channel Nine’s Lisa Wilkinson, and her black and white photographic exhibition entitled ‘Women of Influence’ in Melbourne as well as awareness for Lisa Wilkinson’s charity partner, Barnados Australia – highlighting their important work and raise money to help vunerable children.
Action:
HRPR executed a one-night media and VIP event, to help raise awareness and generate publicity for the exhibition. Work included curating a guest list approved by both Canon Australia and Lisa Wilkinson, photography and videography management throughout the event as well as local and national publicity.
Result:
The one-night event was held at Smart Artz Gallery in South Melbourne on Friday 28th October 2016, where the exhibition was also going to be publicly displayed for one week prior to the Sydney exhibition and charity auction.
Canon.com.au/womenofinfluence
Photographs by Carly Ravenhall
Melbourne Opening Dates: 29th October – 16 December, 2016
Location: Smart Artz Gallery & then moving to Michaels, Corner of Elizabeth and Lonsdale Street (upstairs gallery), Melbourne
Hours: Monday to Thursday 9am to 6pm, Friday 9am to 9pm, Saturday 9am to 6pm, and Sunday 11am to 5pm
Entry fee: Free to the public
Media attained included Herald Sun, Sunday Herald Sun, Page 13, The Daily Telegraph, New Idea, Women’s Day, Who Weekly, The Daily Mail, 3AW, The Today Show, The Plus Ones, Le Blonde Fox, Engaging Women
