Boozy Brunch held their first New Year’s Eve and evening event titled ‘Under the Stars’ which was also the first ever public event to be held at Melbourne’s newest venue, Greenfields on Albert Park Lake on Saturday 31st December, 2016.
With a BBQ canapé style menu put together by Tommy Collins / Atlantic Group, fusing together fashion, food, music, entertainment and art guests enjoyed the sunset over Albert Park Lake as they prepared to reign in the New Year alongside some of Melbourne’s hottest DJ’s, performers and a few special international acts. The Boozy Brunch sound system included sets from Mark John, Brad Sassman, Lana, Hamza H and Paul Muller, along with special performances by vocalists Josh Williams & Tony Kopa. Joining them direct from the USA, was house legend Duane Harden alongside new school heroes SaBaluna (Ibiza).
Task:
The team from Boozy Brunch engaged HRPR to work on a guest list for their New Year’s Eve party at Greenfields, work with Jim Lee photographer as well as secure publicity for the event.
Action:
HRPR executed a media campaign, along with managing the guest list for two events inviting local media and celebrities and managing the RSVPs, along HRPR worked with Herald Sun on a double page spread regarding New Year’s Eve celebrations in Melbourne. HRPR worked on a guest list of reality tv celebrities and other VIP’s and worked on the photography during the event.
Result:
HRPR produced a fun guest list which produced beautiful images of the successful event which were showcased in the Herald Sun, Daily Mail and New Idea 16th January 2017 edition.
PLEASE CREDIT 2016 JIM LEE PHOTO 
PLEASE CREDIT 2016 JIM LEE PHOTO 
PLEASE CREDIT 2016 JIM LEE PHOTO 
PLEASE CREDIT 2016 JIM LEE PHOTO 
PLEASE CREDIT 2016 JIM LEE PHOTO 
PLEASE CREDIT 2016 JIM LEE PHOTO 
Photography by Jim Lee
Greenfields is one of Melbourne’s only truly indoor/outdoor spaces with sweeping views of Albert Park Lake, the greens of the golf course and the world famous F1 Grand Prix track.