HRPR was asked by the founder of Australian Women’s Network to curate a celebrity and VIP guest list, generate a PR campaign, secure key-note speakers, a panel of speakers, sponsors and Auction items, manage the media walls for both the Australian Women’s Network and the Blue Frost Gala Ball as well as raising awareness for both.
HRPR executed a media campaign, along with managing the guest list for two events inviting local media and celebrities and managing the RSVPs, along with event and red carpet management, securing the hosts for the event and the charity of choice; Safe Futures, assisting with Auction prizes, securing the Auctioneer Marshall Rushford, booking the entertainment for the Blue Frost Gala Ball, sponsors and assisted with a panel of speakers for the Business Summit.
As well as hosting over 100 VIP guests at the 500+ attendee event, HRPR gained over 370 editorial placements over a 3-month period. HRPR also raised much needed funds for Safe Futures Foundation.
HRPR also hosted the AWN International Women’s Day Breakfast at Mon Bijou for around 100 women which was also sponsored by Andrea Moss and Liberty Belle. Each guest received a beach bag including facial vouchers and products. Justine Kuran Designs donated one of her works with money raised going to the charity of choice, Safe Futures.
Photography by Jim Lee