Citi Taste of Tennis Melbourne 2020


HRPR were asked to help bring back ‘Taste’ Down Under by supporting Citi Taste of Tennis Melbourne & Eight Sixty South PR (USA) on 16th January 2020 at Regent Ballroom on Collins St, Melbourne. 

Tasks included securing pre-event coverage in local event calendars to drive ticket sales.

Hosting Melbourne-based media, journalists, celebrities & influencers in an exclusive, food, wine & entertainment experience with professional tennis players.

Reconnect preexisting contacts between Citi Taste of Tennis and Australian media press outlets.

Driving traffic on social media (via chefs, players, celebrities, influencers and media) with appropriate handles and hashtags to grow word-of-mouth.

Assist in executing a high-profile “blue carpet” experience for players and VIP guests, managing all carpet press and photographers to maximize coverage. Secure post-event media & social media coverage that showcases Citi as a title sponsor and the uniqueness of the event returning to Australia with founders Penny and Judi at the helm.


HRPR assisted in the execution of the event, gaining local & national publicity, assisting with social media, curating the VIP guest list, media wall management, securing chefs and sponsors for the event as well as securing silent auction items for the Bush Fire Appeal.


Media attained included Herald Sun, Sunday Herald Sun x 2 articles, Channel 10 Weather Cross, KIIS FM Radio report, SEN, Tennis World US, Virgin Australia, Tennis Panorama News, Melbourne My Style, Daily Mail, Smooth Fm mention, Yahoo Sports Australia, and more…

Prior to January 6, 2020 REACH: 757,676 impressions

As of January 31, 2020 (AUS) TOTAL EVENT MEDIA REACH: 631,332,188 impressions

Photographs by Sam Tabone

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